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GSK Adds Veeva Commercial Cloud

Will deploy Veeva applications in more than 90 countries

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By: Kristin Brooks

Managing Editor, Contract Pharma

GlaxoSmithKline is adding new Veeva Commercial Cloud applications as part of its ongoing program for customer engagement globally. In addition to further expanding Veeva CRM into more regions, GSK will deploy Veeva Network, Veeva Align, and Veeva CRM Approved Email to execute its multichannel strategy in more than 90 countries.   “We’ve seen tremendous progress with Veeva CRM in delivering more informed, tailored interactions with our customers across many touch points and channels,” said Dani...

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